survey methods

Online
Mobile
Face-to-Face
Studio
CATI
Eye-Tracking

quantitative analyses

(Online) Heatmaps
TURF Analyses
Driver Analyses
Pricing (PSM, Conjoint…)
Cluster method
Regressions
Structural Equation Models (SEM)
Data Mining
Semantic Networks

qualitative methods

(Online) Communities (MROCs)
(Online) Focus Groups
(Online) Diaries
Individual Explorations
Ethnographic Interviews
Expert Talks
Target Group Videos
Creative Techniques

Contact