How does Gen Z experience political content on TikTok and Instagram?

📢 Gen Z's voting decisions are NOT made on TikTok or Instagram! 💡

Together with the Landesanstalt für Medien NRW, advise conducted an exciting study and followed young people in an online diary study for a week.

How does Gen Z experience political content on TikTok and Instagram?

Here are a few exciting facts:

📱 Young people don't actively search for political content, they tend to come across it by chance on their For You pages

📱 Nevertheless, they feel well informed – a phenomenon known as “News-Finds-Me-Perception”

📱 Appealing content reinforces existing tendencies, but the decision to vote is not made by TikTok and Instagram

➡ We find the insights gathered highly interesting! Would you like to learn more about the study and its core results? Then be sure to check out the press release from the Landesanstalt für Medien NRW or the published article in the FAZ! 💡