News & Insights

Since March, the TikTok Shop has been live in Germany – and it’s clearly transforming the purchasing behavior of younger audiences. But what does that mean for you and your brand in concrete terms? Our new study “TikTok Shop Insights 2025” provides you with well-founded answers.

Artificial Intelligence is the gamechanger for market research – but what does that mean for corporate researchers? At advise, we’ve taken a close look at the latest AI trends and summarized the key developments shaping 2025.

The market research industry is undergoing a major transformation. AI enables real-time analyses and precise predictions, yet traditional methods provide essential deep insights. Companies face the challenge of finding the right balance: Will AI replace classic methods, or does true strength lie in their combination? Andreas Woppmann from advise shares key insights.

This year, the run-up to Christmas at advise was again marked by a sense of community and social commitment. Together with our colleagues, we have been committed to supporting people in difficult life situations – whether through donations or volunteer work.

📢 The voting decisions of Gen Z are NOT made by TikTok or Instagram! Together with the Landesanstalt für Medien NRW, we conducted an exciting study and followed young people for a week in an online diary study.