News & Insights

In this interview, Lena Rothe, Head of Health Care at advise, shares insights into our work with HCPs and patients – and reveals what you can look forward to in her upcoming talk at #Qual360.

Digitalization is bringing fresh air to diabetes treatment – from blood sugar tracking apps to AI-powered tools. Our new study reveals which digital helpers are already widespread and what hurdles still exist.

Since March, the TikTok Shop has been live in Germany – and it’s clearly transforming the purchasing behavior of younger audiences. But what does that mean for you and your brand in concrete terms? Our new study “TikTok Shop Insights 2025” provides you with well-founded answers.

Artificial Intelligence is the gamechanger for market research – but what does that mean for corporate researchers? At advise, we’ve taken a close look at the latest AI trends and summarized the key developments shaping 2025.

The market research industry is undergoing a major transformation. AI enables real-time analyses and precise predictions, yet traditional methods provide essential deep insights. Companies face the challenge of finding the right balance: Will AI replace classic methods, or does true strength lie in their combination? Andreas Woppmann from advise shares key insights.