„Marktforschung ist ‚bunt‘!“ – mit diesem Thema hat die größte Plattform für Branchenwissen marktforschung.de eine Mitmach-Aktion ins Leben gerufen. Dafür wurden Bilder von verschiedenen Unternehmen aus der Marktforschungsbranche gesammelt. Die daraus entstehende Fotostrecke wird im Rahmen eines Online-Festivals veröffentlicht. Das Festival „Woche der Marktforschung“ findet vom 05. bis 09. Oktober 2020 statt und soll die alljährliche Marktforschungsmesse ersetzen, die heuer leider nicht stattfinden kann.
Um zu zeigen, dass wir die Aktion sehr gerne unterstützen haben sich 25 Kolleginnen und Kollegen des advise-Teams am Dienstag, den 22. September 2020 zusammengefunden, um an dem Farbenspiel teilzunehmen. Zum Feierabend gab es ein gemeinsames Get-together am Ulmer Donauufer, um das bunte Fotoshooting durchzuführen.
Mit organischem Gulal-Farbpulver hat advise verdeutlicht, was das gesamte Team ausmacht und wie vielfältig und divers jeder einzelne Mitarbeiter ist.
Aber auch sonst gilt für uns: Leidenschaft und Spaß dürfen niemals auf der Strecke bleiben!
Sehen Sie hier die bunten Ergebnisse der Fotostrecke.
Auf der virtuellen Couch: Am Mittwoch, den 06. Mai 2020 um 10 Uhr wird advise einen virtuellen Gastvortrag zum Thema „Qualitative Onlineforschung“ mit der HFT Stuttgart veranstalten. Dabei werden verschiedene qualitative Methoden der Marktforschung, zum Beispiel Online Communities, näher beleuchtet. Anschließend dürfen die Teilnehmer ihre gewonnenen Kenntnisse praktisch anwenden und in Kleingruppen selbst Online-Chats moderieren.
Der Vortrag richtet sich primär an Studenten der Wirtschaftspsychologie im vierten Semester. Wer aber sonst Interesse hat daran teilzunehmen, kann das gerne hier.
Trotz der aktuellen Lage ist es wichtig Dialoge zu ermöglichen - deshalb freuen wir uns sehr auf den Vortrag und einen anschließenden virtuellen Austausch mit den Teilnehmern! Vielleicht inspiriert es auch dazu, Teil unseres jungen, dynamischen Teams zu werden – sei es als Praktikant oder auch als Einsteiger in Festanstellung.
Nähere Infos dazu auf unserer Karriere-Seite.
advise spendet eine hohe Summe, um die aktuelle Spendenaktion von Aktion 100 000 und Ulmer helft e.V. zu unterstützen. Das Aktionsteam der SÜDWEST PRESSE möchte damit Gutscheine für lokale Lebensmittelgeschäfte kaufen. Diese werden anschließend über die regionalen Tafelläden an bedürftige Mitbürger verteilt.
In der letzten Woche mussten die meisten Tafelläden aufgrund der aktuellen Situation im Zusammenhang mit der Corona-Pandemie schließen. Ältere Bedürftige, die laut Aktion 100 000 einen Großteil der Kundschaft ausmachen, werden es schwer haben günstig an Lebensmittel zu kommen. Deshalb hat sich das Ulmer Aktionsteam dazu entschlossen einen Spendenaufruf zu starten.
Da es gerade in diesen Zeiten sehr wichtig ist als Gemeinschaft zusammenzuhalten – möchte advise hierzu einen Teil beitragen.
Weitere Informationen zur Spendenaktion gibt es hier.
advise decided again to donate a bigger amount of money to people in need. This year two social institutions are supported:
Wiehl-hilft e.V. is a charitable association to support children in emergency in the Democratic Republic of the Congo and protects Congolese children within the scope of the project “OKI Moringa Kindertafel©” from life threatening malnutrition. In this “emergency-nutrition program” supplements are extracted from the tree Moringa Oleifera whereby children in overall 18 Kindertafeln can be additionally fed.
More information here.
But advise also supports charitable work on local level though supporting “Ulms kleine Spatzen e.V.”. The association helps children in Ulm and around Ulm that find themselves in an emergency or must suffer from poverty. Often small things are missing like money for sportswear or music education. But sometimes it’s a special medical therapy the health insurance won’t pay for.
More information here.
Our jung, dynamic advise-team has grown: Irina Schramm works for advise since November 2018 as a Junior Research Consultant. Earlier she worked as an economist in the section market intelligence at a well-known company. Through several internships she accomplished know-how in the analysis of market research data.
Also since November of the past year Nada Mohamed supports the advise-Team as a Junior Data Analyst. She passed her Bachelor of Science in Computers & Information at the university of Kairo. During multiple internships she gained valuable practical experiences for example in the area Data Mining or Statistic.
Get to know the whole team here!
On 24th and 25th October 2018 the worldwide leading international trade fair for market research, “Research & Results”, takes place. 180 exhibitors offer an extended range of services to the professional visitors in MOC Munich. Research topics and offers are presented in detail in more than 100 workshops. Furthermore, there are presentations of innovative market research concepts in short slots in the Innovation Area.
We are very glad to announce that advise will be an exhibitor at the Research & Results for the first time. Speed will be the central topic of our stand: Convince yourself that we do not only perform in our Speed-Up!® tools with speed but also in a race with our Carrera track and win one of our valuable prizes.
In our two workshops we make possibilities and challenges of fast market research and fast insights with ConsumerChats with a Case Study of the L’Oréal Germany GmbH a subject of discussion.
(More information to the workshops here)
You can find us at stand number 142. We are looking forward to your visit!
Through the new European General Data Protection Regulation (GDPR) that took effect on 25.5.2018, the topic of data protection was highly represented in the media. But how is the GDPR perceived and how does it change the individual behavior of the German population? Advise did some research concerning this topic in a representative sample in the end of May 2018.
Almost all participants have heard about the GDPR (91%) at the time of the survey. Overall, more than one third do not or only hardly know what this term could mean (39%), almost one third is informed about it by others (27%) and only a third has sought for information independently or followed the topic actively (34%). The matter is mostly relevant to employees in the industries of finances, law & insurance (61%), as well as employees in IT & communication technology (58%).
Although the topic data protection is seen as important within the German population, the impact of the GDPR is rather low. Some people are now more conscious about the topic of data protection, also through the presence of the GDPR in the media (29% agree completely or rather agree), but only a few indicate to feel personally affected by it. For instance, only about a fifth (22%) agree with the statement of being affected by the GDPR in a professional context. There are big differences between the various sectors here: Employees in IT & communication technology feel the most professionally affected (47%), as well as employees in finances, law & insurance (43%). Somewhat higher – but still rather low – is the percentage who feels privately affected by the GDPR with only one third (32%), regardless of age and gender. On the other hand, 30% state that they are not privately affected by the GDPR.
At the time of the survey, a total of only 18 percent state to already have changed their behavior due to the GDPR. In age and gender, there are hardly any differences. Also, only a quarter of the respondents (26%) indicates that they will change their behavior in the future because of the new GDPR.
When asked spontaneously what will change in their own behavior due to the GDPR, most of them remain rather vague in their answers. They state to be more careful when disclosing data and processing it or to disclose less data in general in the future. Some also want to learn more about data protection in general. However, only a fraction of respondents mentions concrete action that has already been implemented or planned. Examples are reading general terms and conditions and data protection regulations, changing passwords more frequently or data encryption. Overall, behavioral changes affect the online sector, especially social media. Nonetheless, it is questionable whether changes in behavior will truly be implemented. From psychological research it is known that, especially in global attitudes without concrete action goals – which has been the case here – the expressed planned behavior is not executed in a consequent manner (intention-behavior gap).
Overall, the GDPR appears to have less impact on the German population than anticipated.
Please contact us for further details!
The university of Ulm recently organized an internship congress to present possible future fields of work to the graduates of the department of psychology.
We are glad that advise was invited to present our full-service-market research institute as a potential employer to the students. During her well booked speech, consultant Johanna Böttinger showed not only the characteristics of a market researcher but reported also from her day-to-day work as well as the entry opportunities as an intern or Junior Research Consultant at advise.
Did we arouse your interest as well? We are always in search of enthusiastic, motivated new employees. Klick here to see our current job openings.
