Invitation to the "BVM Regionalabend"

Between progress and risk: the impact of AI on the quality of survey data

Désirée Konrad

BVM Präsenz-Regionalabend, März 2024, Titelbild

Between progress and risk: the impact of AI on the quality of survey data

📅: March 7, 2024 from 6:30 pm at the Kraftpaule in Stuttgart

Data quality in surveys is a topic that is repeatedly discussed in market and social research. With the strong increase in online surveys in recent years, the quality of online panels is therefore also in focus. With the advent of generative AI, there are fears that the number of fake interviews will continue to rise, making it possible to develop intelligent bots that are difficult to identify. We were able to convince two speakers to give keynote speeches on this exciting topic at our regional evening and discuss it together.

On the one hand, we are looking forward to Florian Kögl, founder and CEO of ReDem®, based in Linz, Austria, and board member of the Austrian Market Research Association (VMÖ). In this lecture, Florian Kögl will present in-depth insights into the challenges and current experiences in the field of modern survey fraud. In addition technological strategies, including solutions developed by ReDem, to combat this problem will be presented.

On the other hand, Jonathan Heinemann, part of the management board of horizoom GmbH, founded in 2023, will report on the processes and tools used by the online access panel provider in everyday panel and study work to prevent survey fraud and optimize data quality and the role played by the human factor, especially in times of AI.

Afterwards, there will be enough time for questions and an exchange with all guests on the status quo of data quality in online panels.

We cordially invite you to our upcoming presence regional evening and are already looking forward to your participation and the exchange!

Click HERE to register. 📝

About BVM: The Berufsverband Deutscher Markt- und Sozialforscher e.V. (Professional Association of German Market and Social Researchers) is the largest and strongest representative body for market and social research in Germany.

As a strong market research community, the regional group in Baden-Württemberg gives you the opportunity to exchange professional experiences and network with other colleagues from the region so that you can look beyond your own nose. The regional group evenings take place approximately twice a year in Stuttgart. Andreas Woppmann, Managing Director of advise, and Nicole Schmidberger from Gardena GmbH are on the board of the Baden-Württemberg regional group and are therefore also your local contacts.