Meet us at the Week of Market Research, from April 15-23, 2024

🔊Watch out! The Week of Market Research (WdM) will take place this year from April 15-23, 2024 and we will be there again as exclusive sponsors!

The online festival consists of 6 days full of interesting webinars, varied panel discussions, inspiring tool pitches and interactive workshops! You will learn more about the latest trends and findings in data analysis and interpretation and can take the opportunity to expand your network and make valuable contacts.

We at advise are looking forward to hosting two exciting webinars:

1. Find your fit, boost your brand - with social media research to more success in influencer marketing! ➡️ Tuesday, 16th of April 2024, 2pm (45 MIN.)

Influencer collaborations are one of the most effective marketing methods for reaching target groups and spreading brand messages. It is no longer just a question of WHICH influencers should be used, but rather WHICH ones are best suited to your own brand. Because it is now clear that reach alone is no longer the sole criterion for success. It is much more important to find the right partners and strengthen the credibility of a collaboration.

Our many years of experience in influencer and social media research enable us to provide well-founded insights into the following questions:

• Which influencers are really best known within my relevant target group? How has their awareness changed?
• Which influencers are the best fit for my brand from a consumer perspective? Who has the greatest potential to have a positive impact on my brand?
• How do certain key figures of existing creators develop over time?
• What is really memorable about my content - despite high view numbers on TikTok & Co.➡️ Click here to register!

2. Speed-Up!® your Market Research: advise x Original Wagner Pizza ➡️ Thursday, 18th of April 2024, 11 am (45 MIN.)

To be innovative and successful, speed and agility are essential. Time-to-market is particularly important for new product launches. But how can we quickly and efficiently obtain initial indications of how consumers really feel about my product idea?" And how can we obtain direct consumer feedback without major detours to ensure that new ideas are also well received internationally?

Using the Best Case of the "Original Wagner Brezel Pizza", we present how the company has significantly accelerated its market research and how it is also possible to generate insights from consumers internationally in the shortest possible time. We provide an insight into various Speed-Up! tools and use the pretzel pizza case study as an example:

• What "speed dates" are and how they can be used to meet consumers directly at the (virtual) kitchen table
• Which topics are suitable for quick market research and what is possible in just a few days
• How product tests can be carried out quickly and can be carried out quickly and efficiently➡️ Click here to register!

We look forward to offering you valuable insights into our research methods with our two presentations.

Follow us on LinkedIn and Co. to stay up to date on our webinar topics and our participation at the WdM! 📢