Experience and Treatment of Atopic Dermatitis

Inhouse Study: Experience and Treatment of Atopic Dermatitis - What Patients Really Need

Atopic dermatitis is more than just a skin condition – the patient journey is an ongoing struggle.

In our new in-house study "Experience and Treatment of Atopic Dermatitis," we take a look at the challenges faced by patients and mothers of affected children. In addition, experts such as dermatologists and midwives are included in the study to gain a holistic perspective.

Especially interesting: The role of social media as a source of information is steadily increasing, while AI surprisingly plays a subordinate role.

Three key insights from the study

1. Daily skincare remains a tightrope walk: Frequent flare-ups and skin irritations make skincare an ongoing challenge in the patient journey. It’s a constant balancing act to find the right routine.
2. Social media as an indispensable help: Product recommendations from influencers and individuals who suffer from atopic dermatitis are the most accepted. Sharing real-life experiences helps patients optimize their care.
3. More than just products – clear communication matters: Patients are looking for easy-to-use, steroid-free products and transparent, understandable communication. Authenticity is key here.

Companies that combine transparent communication with products that truly ease the daily life of patients can secure the trust of an important target group.

That’s not all – download the full study for free now and gain further fascinating insights from patients and healthcare professionals on treatment methods, information gathering, and more!

👉 Click here for the download center!

*The study was conducted in Germany and is available in German.