Sometimes marketing decisions have to be made quickly because important next steps depend on them. This is why we have developed our Speed-Up!® tools, which allow you to make a well-founded decision based on your target group - and that in as little as 48 hours.

Besides our standardized Speed-Up!® Tools we can of course also analyse your established methodes more precisely and improve them in points of duration.

When opening up new markets, the first thing you need is an in-depth understanding of potential target groups. In addition to classic surveys, we also offer innovative approaches such as consumer chats or ethnographic online communities, in which we immerse ourselves directly in the lifeworld of your target group.

Nowadays it is increasingly important to customize products to the needs of your target group and to bring promising innovations to the market – before competitors do. Test our approach for concept evaluations and optimize your concepts with our heatmap-tool.

Through visualization of positive and negative elements of your concepts we provide profound insights and concrete improvements.

Before products are launched on the market, they should be tested for acceptance by the relevant target group. For this purpose, we have developed our product tests (online or offline), where you can also access our benchmark database with a large number of product tests.

Packaging is important because only if you stand out you reach awareness and make it to the consumers shopping bag. Catch consumers attention by making an emotional connection first through the right color codes and shapes, followed by providing the rational information about the products attributed consumers seek for. We offer you implicit and explicit measurement methods as well as our benchmark data base for Germany and many countries worldwide.

Brands are multidimensional constructs that cause emotional and rational associations in consumers and - ideally - encourage them to buy. We do not only research perception of your band in the competition environment, but also analyze the major attributes that have direct impact on the purchase decision.

Advertisement is the source of energy for brands to enforce themselves in the market. The benefit of the product or the service can only be accentuated through advertisement. We measure the activation potential and the potential impact of your campaign to identify the most promising channels.

After entering the market every product should do one thing: be sold! It should be sold for a perfect price to obtain the best return on investment. Therefore, we do not only calculate the potential but also the expectable sales volume – if price, concept and marketing strategy are defined.