Sometimes decisions in the marketing department need to be made fast because important next steps depend on them. For this situation we invented our Speed-Up!® tools. Those enable a sound decision-making tool based on your target group – from 48 hours up.
Besides our standardized Speed-Up!® Tools we can of course also analyse your established methodes more precisely and improve them in points of duration.
When opening up a market a profound understanding of potential target groups is necessary. Besides conventional interviews we also offer innovative approaches like consumer chats or ethnographic online-communities, which allow us to instantly deep-dive intothe word of our target group.
Nowadays it is more and more crucial to customize products to the needs of your target group and to bring promising innovations to the market as fast as possible – before competitors do. Test our approach for concept evaluations and optimize your concepts with our heatmap-tool.
Through visualization of positive and negative elements of your concepts we provide profound insights and concrete improvements.
Before offering products to the market you should test if the target group accepts them or not. Therefore we developed our product tests (online and offline) which also allow you to refer to our benchmark data base with a variety of product tests.
Packaging is important because only if you stand out you reach awareness and make it to the consumers shopping bag. Catch consumers attention by making an emotional connection first through the right color codes and shapes, followed by providing the rational information about the products attributed consumers seek for. We offer you implicit and explicit measurement methods as well as our benchmark data base for Germany and many countries worldwide.
Brands are multidimensional constructs that cause emotional and rational associations among consumers and ideally animate them to make the purchase. We do not only research perception of your band in the competition environment but also analyze the major attributes that have direct impact on the purchase decision.
Advertisement is the source of energy for brands to enforce themselves in the market. The benefit of the product or the service can only be accentuated through advertisement. We measure the activation potential and the potential impact of your campaign to identify the most promising channels.
After entering the market every product should do one thing: be sold! It should be sold for a perfect price to obtain the best return on investment. Therefore, we do not only calculate the potential but also the expectable sales volume – if price, concept and marketing strategy are defined.